About us

At S3lf Beauty, we believe self-care isn’t selfish — it’s essential.

I started S3lf Beauty because I know first-hand how easy it is for women to put themselves last. Between work, family, and a never-ending to-do list, booking a salon appointment can feel impossible. But I also know the feeling of having freshly done nails — how it can lift your confidence, make you feel put together, and give you a moment just for yourself.

That’s why I created our salon-quality nail kits: an affordable, accessible way to enjoy beautiful nails from the comfort of home. Each kit is designed so you can achieve a flawless mani at home — no UV light, no complicated steps, just professional results for less than $3 per manicure.

We’re here to empower women to make time for themselves, even in the busiest seasons of life. With S3lf Beauty, you don’t have to choose between self-care and everything else — you can have both.

Our Promise to You

  • Products we love and use ourselves

  • Clear instructions and support at every step

  • Affordable luxury without compromise

Here’s to feeling confident, capable, and unapologetically you.

— Amy, Founder of S3lf Beauty